Taking the limelight away from Rihanna, who is widely regarded as one of the most influential female musicians of all time, is no easy task.

On February 12, during Rihanna’s performance at the NFL Suρer Bowl halftime show, her US$72,000 Jacob & Co. watch became the center of attention. The diva and her gorgeous timepiece literally painted the big event crimson while they were in the spotlight.

The Jacob & Co. Brilliant Northern Lights watch was a fitting accessory for the “Umbrella” singer, who captivated the audience with her fiery energy and a magnificent red Loewe jumpsuit.

According to Hypebeast, the 44mm timepiece looked magnificent with its pavé-set bezel that had 251 round-cut diamonds, and its brilliant crown that featured 30 round-cut white diamonds. Both of these details contributed to the watch’s overall dazzling appearance. Rihanna made the right choice in putting her trust in Jacob & Co. when she went with the totally red crystal cover on what is easily one of the most attractive timepieces the company has to offer.

Jacob Arabo, founder and creative director of the company, was quoted as saying that Rihanna is “like a goddess.” She possesses an unrivaled sense of leadership, a wealth of talent, and an extraordinary, vivacious energy all of her own. She demonstrated once again that she owns the stage with her performance at the Suρer Bowl, but really, she owns any stage. And she is a difficult client to please. She never settles for anything less than the very best of what we provide.